Search Engine Optimisation
Put simply, this means improving the visibility of your website in the natural results of the most commonly used search engine including Google, Yahoo and MSN.
Around 60% of people gravitate towards the natural results and it has been shown that if you are seen in both natural listings and sponsored links, the chances of someone visiting your site increase by around 3 times.
Our services in this area can be divided into two areas, Onsite optimisation and Offsite optimisation
Onsite Optimisation
Onsite optimisation takes into consideration factors on your website that maybe be creating technical barriers and preventing pages from being effectively indexed.
We also make sure the terms that you wish your site to be found for are properly represented within your website and that sufficient appropriate content exists for search engines to associate your site with these key phrases.
Offsite Optimisation
Offsite optimisation primarily takes the form of building links between other sites and yours, targeting the sites most likely to yield valuable links and not associate your site with any bad neighbourhoods.
Search engines see links from other sites to your site as a vote for your site as being relevant for the keywords contained in the link and an active link building campaign is essential in order to establish and maintain prominent search rankings.